The broiler sector has never been under more pressure to deliver uniform carcasses, faster growth cycles, and predictable costs while navigating tighter margins and volatile markets.
Insight for the Modern Hatchery
The first, and arguably most decisiv, moment in that value chain is the instant a chick leaves the hatcher. If males and females are not accurately separated at day‑old, every downstream activity, from feed formulation to thinning schedules and processing weights, is forced to compensate for variability.

A New Standard for Hatchery Performance
Enter the Genesys Gender Sorting System: a compact, modular platform that automates sex identification with unparalleled consistency, captures granular production data in real time, and integrates into almost any hatchery footprint without disrupting throughput.
By combining consistently high accuracy, a scalable hardware architecture, and remote supervision with robust data management, Genesys equips poultry integrators to meet tomorrow’s production demands with confidence.
The system classifies gender with proven accuracy levels that routinely exceed 97% across entire production shifts.
That consistency delivers tangible operational gains:
• More predictable feed conversion ratios (FCR): With males and females reared separately, FCR becomes more consistent, enabling tighter diet optimization and reducing costly over‑ or under‑formulation.
• Higher processing yield compliance: When flocks converge toward target weights within narrow tolerance bands, plants can meet fixed‑weight order programs with fewer regrades and less giveaway.
Modular, Compact Design: Fit Today, Scale Tomorrow
Genesys addresses space constraints with a ready‑to‑use 5 m² module.
Scalability is equally straightforward.

Each Genesys module processes up to 50,000 chicks per hour. If production volume rises, simply add another module in parallel; the software automatically pools throughput data for unified reporting. Whether you have one lane or ten, dashboard views remain consolidated.
Serviceability follows the same logic: the modular design means critical components (camera arrays, pneumatic actuators, lighting bars) can be swapped in minutes without specialized tools.
Downtime is measured in minutes rather than hours, supporting the relentless cadence of large‑scale hatcheries.
Complementary Benefits: Efficiency First, Welfare as a Dividend
Although the Genesys value proposition centers on efficiency, the system’s gentle handling protocol—precise singulation, short drop heights, and consistent cradle orientation—naturally reduces mechanical stress on chicks.
Many retailers now audit hatchery handling scores alongside on‑farm welfare metrics. Genesys helps processors meet these criteria without sacrificing throughput or cost objectives, reinforcing brand reputation in increasingly transparency‑focused markets.
Conclusion
Uniformity, productivity, and agility are the pillars of competitive broiler production. By delivering consistently high accuracy in chick gender classification, packaging that capability in a modular, space‑efficient form factor, and anchoring it all in a cloud‑based management suite that transforms raw data into actionable intelligence, Genesys positions hatcheries to excel today and scale confidently tomorrow.
In a world where every gram of feed, every minute of labor, and every data point matters, Genesys is more than a sorting machine: it is a strategic investment in the predictability and profitability of the entire poultry value chain.

